Our Story

My world consists of an amazing husband, highly anxious 11 year old dog and 3 beautiful, busy kids that now call Prince George our home. Moving recently to Northern BC and with child care being a challenge I had to leave my 10+ year career in the finance and investment industry to explore and enjoy our new home with my babes. 

During this time and my previous two maternity leaves, I spent any toddler free moment on my phone browsing various online stores. The hours spent trying to identify pieces for my closet, coupled with the high shipping costs led to some disappointing moments.  How many of us actually have ample time to surf the internet?

My travels through Canada and overseas showed me that boutiques, carry small brands which offer comfort, quality and style that most of us are not exposed to. Having lived on Vancouver Island and now Northern BC, access to shopping has always been a challenge given proximity to the big cities and now more of a challenge with travel restrictions during the pandemic. 

This sparked the idea of introducing my community to the lovely products my friends and family have enjoyed, to my community. Initially I wanted to open a brick and mortar store here in Prince George, however had to pivot as a result of the current environment, to creating an online boutique, geared towards a Northern BC lifestyle. My goal is to bring you everyday wear that is comfortable, has great quality and style, making you feel confident to take on your day.

I hope you enjoy them as much as I do. We would love to see you style these products, so don't forget to tag us with #myLabyl.

 

xoxo

Renita